Hi, I am Sonja, an independent multidisciplinary designer, creative director & artist
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I am Sonja Zalar, Croatia – based independent brand strategist, creative director, artist & designer.
With over 15 years of experience working with agencies, teams, and independently in New Zealand and Croatia, I’m well-versed in researching, strategizing, conceptualizing, designing, and developing brands, visual identities, and websites.
My clients include Web3 startups, NFT projects, NGOs, and eco-conscious businesses. They all share a common goal: making the world a better place for us and future generations.
Whether you need help creating a brand strategy, developing a visual identity or re-designing your website, I’m available for new projects worldwide. Let’s work together to bring your vision to life and create a positive impact in the world.
I would love to hear from you and have a chat about how I can help bring your next branding / design / web project to life. Book a non-binding 30 min discovery call below – we can have a chat about your project & see how I can help you.

“I am extremely satisfied with Sonja's communication, the creative process and the final results. Sonja is responsible, creative and patient & it is always a pleasure working with her”
Šumeki
“Hi Sonja, thank you so much! We are really happy with the website, you have done wonderful job and we are very proud of it.”
Nature's Bubbles New Zealand

“Dear Sonja, I have to convey to you our expressions of satisfaction and gratitude. The response from the market is surprisingly positive and commendable. Users and customers are most impressed by the effective and flexible design, ease of search and access to information. With your logical and at the same time creative approach and designs, you brought us closer to customers and vice versa, and thus significantly contributed to the recognition of our company and its products and services on the market.”
Domes Ltd.