creative direction  /  branding  /  e-commerce

Nauture’s Bubbles New Zealand

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Nature's Bubbles - 100% natural,
hand-made in New Zealand

It was such a pleasure contributing to the development of Nature’s Bubbles brand, specializing in the creation of high-quality, handcrafted soaps. Nature’s Bubbles has established a strong reputation for excellence, both in New Zealand and Australia. I provided creative direction, worked on branding and visual identity, and designed a user-friendly web shop to showcase Nature’s Bubbles’ exquisite product line. We embarked on this creative endeavour by crafting a captivating logotype, and as we progressed, we culminated the project with the development of a WordPress WooCommerce web shop. This online platform enabled Nature’s Bubbles to expand their reach and offer their meticulously handcrafted soaps to a broader customer base.

One of the key elements I created for Nature’s Bubbles was the elegant and sophisticated logotype. Drawing inspiration from the brand’s commitment to purity and gentleness, the logotype embodies the organic and natural essence of the products. Crafted in a beautiful shade of green, it visually communicates the freshness and natural qualities of Nature’s Bubbles’ soaps.
In addition to the logotype, I also developed a comprehensive visual identity that harmonized with the brand’s values. This included designing promotional materials that captured the essence of Nature’s Bubbles, such as brochures, flyers, and product packaging. By creating cohesive visuals, we ensured a consistent and memorable brand experience across various touchpoints.

I meticulously crafted a user-friendly web shop using WordPress and WooCommerce for Nature's Bubbles. With a focus on simplicity, cleanliness, and an organic-friendly vibe, I ensured the website visually represented the purity and high-quality of their handcrafted soaps. My role also involved UX design, optimizing navigation for an effortless shopping experience. Additionally, I provided photography direction and art direction to capture stunning product images and maintain a cohesive brand aesthetic.
The new web shop reflected the exceptional quality of Nature's Bubbles' soaps  and empowered the brand to thrive in the digital space. The result was a visually appealing, user-friendly website that attracted and retained customers, fostering growth and success for Nature's Bubbles in the online market.


Nature's Bubbles Visual Identity / Branding / Web Design by Sonja Zalar - Portfolio


creative direction, branding, visual identity, graphic design, web design & development
Adobe CC, Photoshop, WordPress CMS, WooCommerce
Nature's Bubbles New Zealand
visual identity, promotional materials, social media content, web shop