BRANDING / VISUAL IDENTITY
With a foundation rooted in solid brand strategy and market analysis, I embarked on a journey to build a bold visual identity that effectively communicates the core message of Fizio Arka. My work encompassed various aspects of branding, including a redesign of the existing logo, selecting characteristic typography, defining a cohesive colour palette, and establishing other essential visual identity elements to ensure that Fizio Arka’s brand identity would stand out and leave a lasting impression on its audience. To further amplify the brand’s presence and engage potential clients, I designed promotional flyers, posters, and gift certificates to align with the defined visual identity parameters, creating a consistent and compelling brand experience across various touchpoints.